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Tag Archive: marketing metrics every small business should track

UPDATED: Why video content ranks better in SEO

UPDATED: Why video content ranks better in SEO
As video becomes increasingly more popular on social media channels and search engines alike, a company should start to utilize video SEO with a video SEO strategy in place.
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The top four ranking factors needed for SEO in 2021

 The top four ranking factors needed for SEO in 2021
There are plenty of factors that should be taken into consideration due to the specialization of SEO based on the industry and clients alike, but the thing is, there are basics that all websites need to have in place. These are four of the top ranking factors that all websites need in 2021 to continue to rank in search engines from our leading Dallas SEO consultant. 
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The scariest small business website myths

The scariest small business website myths
For many small businesses, they believe that a Facebook page is a great alternative to a website, but this is the wrong business strategy to follow. Many small businesses, especially newer ones, are only spending a small budget on websites and digital marketing efforts. And with older small businesses, they have survived 30 years without one, why would they need one now?
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Local SEO: Why local SEO is so important for your business

Local SEO: Why local SEO is so important for your business
Four out of five consumers search for a local business in their initial stage of their customer journey. However, as competition continues to expand with fellow local companies and businesses implementing SEO strategies in their marketing budgets, it is important to understand why local SEO is so important to your business.
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Late seasonal marketing strategies for your small business

Late seasonal marketing strategies for your small business
A seasonal marketing strategy should have been implemented about 30 days ago, but for those who are late to the game or focusing on one holiday this year, here are late seasonal marketing strategies.
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Is a brand a logo?

Is a brand a logo?
A common misconception with a company is that their logo is their brand and vice versa! The thing is, there is a difference between these two notions that work together everyday!
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Social commerce: How social media can drive E-commerce sales

Social commerce: How social media can drive E-commerce sales
Social commerce, also known as social e-commerce, continues to help small to large companies drive sales with the help of social media platforms! This is why it is important and how a company can brainstorm for their campaigns!
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What now? Has COVID changed brick and mortar stores as we know them?

What now? Has COVID changed brick and mortar stores as we know them?
With the traditional brick and mortar stores facing constant shut-downs and regulations from their city due to a global pandemic, has this changed the traditional storefront as we know it?
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Facebook Five update: What does this change?

Facebook Five update: What does this change?
Facebook is one of the most utilized social media platforms for social media marketing, but the thing with Facebook is there is constant updates! What are the latest Facebook updates?
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User Interface (UI) design in 2020

User Interface (UI) design in 2020
One of the biggest rises in design is with User Interface (UI) design. As digital consumers and their experiences continue to evolve with technology and design, it is important for companies to not be behind the design trends!Here are the top UI design trends our web design and development Dallas experts have noticed this year!
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